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SEO, Analytics, and Being Digitally Relevant
Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine op (More)
Rank Order Data & Stacked Bar Charts
If you have been looking for ways to visualize rank ordered data you might be interested in using stacked bar charts.  Rank ordered data is helpful in figuring out which choices are more important and least important to participants in a survey such (More)
Marketing OU/Texas: The 2016 Roundup
Another OU Texas matchup has come and gone and the marketing for year's Red River Showdown will go down in history as some of #TeamWebComm's best work. Let's take a look at what our office created and promoted and how it measured up on social media. (More)
How To Host an Open Casting Call
  On May 4, 2016, the OU Office of Web Communications, Marketing & New Media accomplished a goal they'd had a long time ago in a (More)
Data Analysis and University Initiatives
There are two primary uses for data in a university’s administration. The first is to provide a baseline for what resources are being used by students and university constituents. The second is to provide insight into how initiatives and tools are im (More)
The Trust Engineers
Facebook. Odds are you know what that is and most likely have an account. As of March 2014 there were 1.3 billion active monthly Facebook users. To put that in perspective: there are more Facebook users than there are Catholics. Today, with the he (More)
OU Social Media: 2014 Recap
Our year on OU social media can best and most easily be summed up and illustrated with the assistance of one word. Before I tell you what that is, you have to promise keep reading. Okay? Okay. That word is..........ANALYTICS!  While most people (More)
Digital Engagement
The transformation of Netflix has been interesting to watch. They started streaming TV episodes and movies over the Internet in 2007 but have since become one of the largest distributers of online TV and movies. They have muscled their way into the d (More)

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