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Top 5 Content Marketing Trends - Summer 2017
It's easy to get caught up in the day-to-day management of marketing efforts without stepping back to see how far digital storytelling has come in the past 10 years. I recently marked my 10 year anniversary at The University of Oklahoma and it br (More)
SEO, Analytics, and Being Digitally Relevant
Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine op (More)
How to Harness the Power of Universal Content on Social Media
Connecting people in a digital realm is one of several reasons for social media's existence. Whether or not it successfully connects people or leaves us more crippled and isolated than before is a discussion for another time, but there is, if nothing (More)
How to Respond to Twitter's Safety Updates
In a world that embraces and relies on freedom of expression, social platforms are charged with striking a balance between allowing free speech and taming the trolls. It’s a slippery slope when protecting users leads to blocking and banning abusers, (More)
4 Advantages to Scheduled Content
4 Advantages of Regularly Scheduled Content Being a content marketer has to be one of the most fun desk jobs in existence. Think about it. Creating compelling and serendipitous content to delight your audience and build your brand? That's a sweet (More)
How to Use Instagram Live to Build Your Brand
In a world where visual content reigns supreme, Instagram is a stand-out platform for content marketing. It has garnered over 500 million monthly users and captivated the highly coveted Millennial audience. With humble origins as a photo-sharing app, (More)
Why I shoot with Fuji's X100T.
Why I Shoot With Fuji's X100T. I love working at WebComm. There's the creative environment, lively campus atmosphere, restaurants for days and, of course, I get to shoot with some of the best gear around!  It’s been a humbling experience to (More)
Brand Goals: Spindrift
After giving up my Diet Coke addiction a few years ago I've noticed three things: My migraines magically went away (mostly). The guy at Campus Corner Market no longer recognizes me as a regular. I had to find a substitute in sparkling water (More)
So Long, Farewell
If there’s one thing I’ve learned to be true while working at The University of Oklahoma, it’s that this university holds the keys to so many futures and enables students to thrive. I’ve also found this to be true for faculty and staff, and more spec (More)
Hitting The Books Again: Exhausted But Not Alone
What am I doing? I asked myself this question one too many times over the last eight weeks. Despite having two jobs, a w (More)
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