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The Gap Years
These aren’t the years students take off between high school and college. We’re talking about the years when many women find themselves either taking a step back in their careers or leaving the workforce altogether because their full-time role is (More)
Sponsoring Women to the Top
In 2005 I was starting my career at an advertising agency and was encouraged to sign up for a mentor through a company-sponsored program. I did it because that’s what you’re supposed to do right out of college. I was connected with a senior-level (More)
Managing Gender Equality
When women aren’t equally represented on your board, on your leadership team, on your team at all, we all lose. You need to do better. This is a paraphrase of Michelle Obama’s words to the crowd as I soaked up her charge to all of us – women and men (More)
7 Reasons Why a Podcast is the Content Your Brand Needs
If you haven't considered adding podcasts to your content strategy, now is the time. With an explosion of listeners, proven success with other major brands, and low-key production, they're a stand-out platform to do what solid content marketing is su (More)
Top 5 Content Marketing Trends - Summer 2017
It's easy to get caught up in the day-to-day management of marketing efforts without stepping back to see how far digital storytelling has come in the past 10 years. I recently marked my 10 year anniversary at The University of Oklahoma and it br (More)
SEO, Analytics, and Being Digitally Relevant
Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine op (More)
How to Harness the Power of Universal Content on Social Media
Connecting people in a digital realm is one of several reasons for social media's existence. Whether or not it successfully connects people or leaves us more crippled and isolated than before is a discussion for another time, but there is, if nothing (More)
How to Respond to Twitter's Safety Updates
In a world that embraces and relies on freedom of expression, social platforms are charged with striking a balance between allowing free speech and taming the trolls. It’s a slippery slope when protecting users leads to blocking and banning abusers, (More)
4 Advantages to Scheduled Content
4 Advantages of Regularly Scheduled Content Being a content marketer has to be one of the most fun desk jobs in existence. Think about it. Creating compelling and serendipitous content to delight your audience and build your brand? That's a sweet (More)
How to Use Instagram Live to Build Your Brand
In a world where visual content reigns supreme, Instagram is a stand-out platform for content marketing. It has garnered over 500 million monthly users and captivated the highly coveted Millennial audience. With humble origins as a photo-sharing app, (More)
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