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Top 5 Content Marketing Trends - Summer 2017
It's easy to get caught up in the day-to-day management of marketing efforts without stepping back to see how far digital storytelling has come in the past 10 years. I recently marked my 10 year anniversary at The University of Oklahoma and it br (More)
SEO, Analytics, and Being Digitally Relevant
Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine op (More)
How to Use Instagram Live to Build Your Brand
In a world where visual content reigns supreme, Instagram is a stand-out platform for content marketing. It has garnered over 500 million monthly users and captivated the highly coveted Millennial audience. With humble origins as a photo-sharing app, (More)
Marketing OU/Texas: The 2016 Roundup
Another OU Texas matchup has come and gone and the marketing for year's Red River Showdown will go down in history as some of #TeamWebComm's best work. Let's take a look at what our office created and promoted and how it measured up on social media. (More)
When You Marry Your Job
Walking into the WebComm for my first day as the new Content Specialist kind of felt like getting married again. Starting a new job isn’t exactly on (More)
Welcome to the JMC4970 Blog!
Candace here. Site admin, JMC4970's adjunct professor and full-time social media marketing manager for The University of Oklahoma. This blog is the place I'll discuss what we're doing in class, why we're doing it, what I learned and learning objec (More)
When an Earworm is More than an Earworm
We’ve all been there. You hear or read a line of a song you know or a new song and then there it stays, rolling round your subconscious for hours, days, weeks. It’s a nuisance so legendary the likes of More)
May 2016 Social Media Content Challenge
Happy May, content marketers! With the start of a new month I've decided to begin a new monthly content challenge series. These are designed to give you a variety of different types of content tools to try for the first time or work on perfecting if (More)
OU Integrated Marketing - April 2016
Happy Spring! We're all busy gearing up for Commencement, Graduation and - at long last - SUMMER! April and the beginning of May are full of fun content opportunities...and some predicted severe weather. We have all the info below:   Severe (More)
7 Ways to Immediately Improve Your Twitter Content
Never has 140 seemed like so little as when you're trying to squeeze down a tweet, amiright? And then you figure in 23 of those precious characters are used for a link and 24 of them for an image and you're left with 93. Ninety-three characters to cr (More)
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