The Case District IV awards were just announced and some of OU’s projects made the list!
- Category: Webpage – OU Homepage (silver)
The primary audiences for the OU home page are prospective students, alumni & friends. To market effectively to these audiences, informative and interesting content needs to be readily available and the “feel” of campus needs to shine through to exemplify the OU brand. After completion of the homepage, a usability test was conducted by a third party in order to give us an understanding of what did and did not work in the new design. Results: Nearly one million page views per month & the majority of target audiences had positive feedback about the design.
- Category: Social Media Page – OU Facebook (silver)
Through this medium we have been able to show that a transparent relationship with prospective students and alumni can offer better communication and connections with these audiences. Facebook allows audiences to bind more tightly to the University than other traditional forms of communication. Results: We’ve seen a significant jump in fans (now “likes) of the OU page as well as interaction between fans.
- Category: Film or Video Animation – What Makes OU Great (bronze)
The mission of this video is to showcase one student’s love for OU in a new and innovative way through the use of animation. The voice over is from an OU student and the animation was created by Web Communications. The cost was minimal (beyond time and software resources) and the result was over 3,000 views.
- Category: Blog – OU Web Communications Blog (bronze)
This blog (yes – the one you’re reading right now) was developed to give OU Web Communications, Marketing & New Media a place to share expertise, resources and news. Audiences are the OU campus web community, OU CMS authors and other Higher Ed web teams.
- Category: Creative Use of Social Media – Gowalla Sooner Gallop OU Tour (honorable mention)
We teamed up with Gowalla – a geosocial networking mobile application – to create a Sooner tour. We chose 10 popular spots across campus to highlight for the tour. Creating the official OU tour allowed users to feel connected to the University and excited about completing the tour. They can also add their pictures to spots, which some users have chosen to do. Cost: $0 Results: The tour has generated 1,677 check-ins between the 10 spots, and 967 unique visitors
We’re so thankful to be able to work on award-worthy projects. Boomer Sooner!
We also wanted to give a shout out to our fellow OU Case winners – WTG!
- OU Alumni
GOLD winner – Best New Alumni Program
GOLD winner – Best Student Program
SILVER winner – Most Improved Alumni Program
- College of Engineering
SILVER winner – Web Magazine