Lessons Learned – QR Codes + T-shirts

webcomm shirtsWe just bought our very first team t-shirts. With #OUmovein we knew we needed something to show we were legit. Last year parents and students just looked at us funny when we took their pictures and asked them to sign a talent release.

We wanted to promote OU on Twitter and wanted to use a QR code to take people directly to @UofOklahoma… Fail

We found that printing a QR code on a t-shirt – while possible – did not turn out well on our first try. Most of our QR readers weren’t able to scan the code. We think it’s probably due to the bleed of white ink or contrast between the red and white.

What to do next time:

  1. Use a QR code with less information so there are fewer details in the code.
  2. Print a test shirt with different sizes and details to see what works and what doesn’t.

Here are some other best practices for printing QR codes on t-shirts. When we print new shirts with a QR code, we’ll let you know what we find out. In the meantime, don’t bother scanning our arms. You’ll be left wanting.

One thought on “Lessons Learned – QR Codes + T-shirts

  1. Even though I would never have thought of it before, I like the idea of including QR codes on t-shirts. The only problem with this medium is that with people moving around and not sitting perfectly still could cause the QR code to be misread if scanned when there’s a wrinkle in the shirt. As you said, one solution would be to print a less complex code. Another thing I would recommend to you is first printing a QR code on an old piece of cloth or fabric in order to work out the kinks without wasting t-shirts. It’s just something to think about.

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