We successfully made it through our first EduWeb Conference a couple weeks ago in San Antonio, TX. It was actually cooler there than it was here, but I’ll resist a rant on the weather…
We (Cassie, Amanda and Erin) met some wonderful people, ate some amazing food and soaked up all of the wonderful content we could possibly manage. There were so many high points to this conference that we can’t name them all, so we thought we’d break it down into a highlight of 3 topics: Mobile, Content Strategy and Social Media.
CONTENT STRATEGY top 5
- What do we want our audiences to believe? What stories will do that? How do we tell those stories to our audiences?
- We don’t have to write new content to tell a story – it can be an aggregation and mix of other content already out there.
- You can accumulate a high quantity of content or curate high quality content. LESS IS MORE.
- Content is the sum of layout, media (images) and text – all three tell a story and lead your audiences to the most important content.
- Aim for consistent content improvement. Eliminate ROT (redundant, outdated, trivial) content.
MOBILE top 5
- Start small – you can always add on later.
- Mobile sites can be a recruitment tool for prospective students and parents – 14% of prospective students look at mobile EDU sites.
- Choose the top content and don’t try to publish everything in a mobile version.
- Be flexible and willing to make mistakes.
- Reuse content from your full site – this will keep it updated and encourage less content on a full site.
- Shoot video, post, repeat – prospective students want to see what people, campus and student life is like.
- 39% of parents say Facebook is influential in the college choice. Parents are showing up in social media and want to be involved.
- ROI on social media efforts can be difficult to measure. However, creating a sense of belonging and community influences retention.
- Monitoring and listening to the conversations happening on social media outlets is vital for you to protect your brand, answer questions, make connections, and find your audience.
- Foursquare encourages students to get out from behind the computer screen and out interacting with people. Integration works and incentives work to make this appealing.
If you want to learn more, EduWeb aggregated all of the 2011 presentations here. Enjoy!