OU Social Media in StudentAdvisor’s Top 100

StudentAdvisor.com, a subsidiary of The Washington Post, helps students compare colleges to determine which school is right for them. They’re also well-known for their Top 100 Social Media Colleges and we’re proud to say that OU is on the list!

“OU is all over social media, so much so that they have their own page of Social Media Goals – including measurement and tracking. We think it’s better than most digital agencies.”

We’re also #11 in the country (among universities with official Facebook pages) in number of Facebook fans and #19 in number of Twitter followers. These stats make great talking points, but the thing we value most about our social networks is engagement. It’s not enough to have legions of fans. What do you say to them? How do you interact with them?

We live where our audience lives. We listen and respond in real time. People want to be heard and they want to be heard right now! We embrace that fact and try to move as quickly as they do. Traditional marketing is taking a backseat to social media marketing in higher education, and we’re very excited to be a part of it!

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