Bitly is a helping out Web Comm with url shortening. There are tons of ways to shorten a url, but some are smarter than others!
We are using bit.ly to shorten our urls we send out via social networks for a couple of reasons.
1) Create an account and you can actually see in real time how many people are clicking on your links
2) It let’s you customize your url after you shorten it…pretty handy if you are printing it or want to save some extra tweeting characters
3) You can integrate it into your desktop clients like Tweet Deck, Seesmic, and probably others. Just go into your application’s settings and put in the API. Here’s a screenshot of where to go in Tweet Deck: