Our fearless leader Erin Yarbrough took to the stage to tell the ballroom of about 70 people about our most recent efforts to market the University of Oklahoma through photos and videos, the OU homepage and social media. Plus, Erin broke the news that a new Campus Calendar is on the way. (Thank. Goodness.)
It was a great way to remind our fellow OU communicators that WebComm isn’t just here to shoot Nerf guns (although we’re really, really good at that) and keep the bats out of the top floor of Boomer Theatre; we’re here to help all the campus departments show off what makes them awesome and to tell the stories of the university in beautiful, one-of-a-kind ways.
It might be through news stories, like this piece that promotes the Advanced Radar Research Center: “How to Photograph Oklahoma Lightning Like a Pro.”
Social media is also a huge tool to champion the awesome stuff happening here — just take a look at our new #WeAreSooners feature!
Candace and I also unveiled a couple exciting upcoming projects. We’ll launch a content marketing podcast soon to help campus communicators stay on the up-and-up of digital storytelling and social media.
Not only that, but we’ll start hosting campus-wide editorial meetings starting in August. That will give us a chance to meet with other communicators and share our editorial calendar (the running list of stories, videos, news releases, photo galleries and social media posts that keeps us on track each month) and hear about what other departments plan to promote. It’ll also be a chance to brainstorm content with other creative types.
Sarah Soell, assistant vice president of Public Affairs, left us all with some helpful links to recap the day and refer back to for questions about licensing, branding and commencement. So keep these handy!
- OU Public Affairs
- OU Brand Guide
- OU Licensing
- OU Web Communications, Marketing & New Media
- OU Commencement
One more thanks to Public Affairs for organizing the workshop! #highfive