How to Get Your OU Events Seen By Thousands of Students

Aaaaaaand we’re back!

#SoonerWknd, OU.edu‘s local events roundup, took a summer hiatus as students went on to do amazing things outside of Norman, but we’re back in full force this fall. I put together the #SoonerWknd post every week to help our students see there are so many fun things to do on campus, in Norman and in Oklahoma City every weekend (Thursday-Sunday). With so much to do locally, why would anyone ever need to go back to Mom and Dad’s for the weekend? Unless, of course, your parents are making you a legit dinner involving pork chops and gravy. In that case, there’s no time to waste — GO! EAT!

#SoonerWknd is featured on the OU.edu homepage each week, where thousands of people see it. Plus, it’s tweeted to 88,700 Twitter followers, 338,379 Facebook followers and 28,357 Instagram followers. That’s a heck of a reach, folks.

This year I would love to get more campus communicators involved in #SoonerWknd to make the weekly roundup an even better resource for our students. So, I’ve put together a few easy tips for OU campus communicators and Norman arts and entertainment folks that you can use to get your event seen by thousands of students each week.

1. Post your event to your OU departmental calendar

Fred Jones Jr. Museum of Art Calendar

Duh, right? You’d be amazed at how many people aren’t doing this, though. Most departmental calendars are pulled into our main OU Campus Calendar, making it easy for students from across campus to see the event listing. A lot of departments want to open their events up to those from other departments and especially those students who haven’t committed to a major yet, and this step is crucial for doing that.

Not only will lots of students see your event if you do this, the person who puts together the #SoonerWknd roundup (hey, hi, hello!) will see it and possibly feature it.

2. Post your event to the OU Campus Calendar

University of Oklahoma Campus Calendar

This step really is for those departments that aren’t being pulled into the Campus Calendar and folks outside of OU. Submitting an event is super easy. Just head to the OU Campus Calendar, click “submit event” and put in the event details from there.

We’re overhauling our Campus Calendar very soon to make it more visually appealing and easier to use, so keep your eyes open for that!

3. Reach out to me at morgan.day@ou.edu

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Want to get your event featured in the roundup? Sometimes it’s as easy as sending an email. I usually include a blurb at the end of #SoonerWknd asking students and campus communicators to get in touch if there’s an event that should be featured. How about taking me up on that?

4. Include a photo when you promote your event

SoonerWknd

When it comes to media, I say “the more, the merrier.” I love including photos and videos in #SoonerWknd, and our students love it too. Did you know your online content is 94 percent more likely to be viewed if you include one relevant photo? Yeah, just ONE.

Include a relevant photo when you email me about your event, and it could be featured on the homepage in one of our feature boxes, as the main art for the post, or within the roundup. Dimensions to be featured on the OU.edu homepage are 600×300 pixels, and dimensions to be the main art for the article page are 300×300 pixels.

5. Learn new tips and tricks for promoting your events on your website and social media

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Stop by social media office hours with our social media manager Candace Timmons from 2:30-5 p.m. every Wednesday. Or come see us both when we host our monthly editorial meetings to discuss what OU will be promoting the following month. We host those from 9-10 a.m. the second Tuesday of every month. Each meeting is in our WebComm office, 765 Asp Ave., Suite 209 (right above Chipotle on Campus Corner).

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