Bye Bye Brandt Playlist: An Homage to Our Music-Loving Web Marketing Manager

This week we’re wishing our web marketing manager Brandt Smith farewell as he embarks on a new professional journey. He’s off to be the director of the University of Oklahoma’s Fabrication Lab. Expect some blog posts from Brandt in the future as he shares his marketing efforts from the Fab Lab (surprise, Brandt!). Anyway, through […]

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3 Takeaways from ‘Nicely Said: Writing for the Web with Style and Purpose’

I stumbled upon “Nicely Said: Writing for the Web with Style and Purpose” when I needed it most. It called out to me from amazon.com, promising to help me write the way I talk and turn me into a copywriter who can better serve my website users. And, as a higher ed writer who laments […]

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What Higher Ed Marketers Can Learn From the Hillary Clinton Campaign

We’re going to talk politics for a sec — well, sort of. Hear me out: I’ve been blown away by the Hillary for America web presence, Hillary Clinton’s social media team and their efforts to get the millennial vote. Because it’s clear: They’re gunning for it. As higher ed marketers, we’ve got a pretty similar audience, don’t you think? […]

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How to Create Content Students Actually Pay Attention To

Hey, everybody! I’m writing this post not from the WebComm office as I sit in front of my personal space heater … … but from the lavish Westin hotel in downtown Chicago. I’m here representing the University of Oklahoma and #TeamWebComm at the eduWeb Digital Summit — a gathering of higher ed marketers from across the country. […]

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