SEO, Analytics, and Being Digitally Relevant

Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine optimization). After hearing Rob speak at a PRSA meeting in January that I attended with my good buddy […]

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Hispandering? Serving the Hispanic Community Should Be Heartfelt

It was mid-July of last year when I first walked into the OU Web Communications office to discuss a potential position that would be devoted to work with the Latino community. Like any other interview, we discussed my qualifications, job expectations and so forth. Yet, I clearly recall that somewhere along the conversation…I asked: “Why […]

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A New Frontier: Launching OU’s Spanish Facebook Page

¡Bienvenidos a Universidad de Oklahoma!  Welcome to The University of Oklahoma! After months of talks between many departments & Web Communications, we finally announced the new Spanish Facebook page for the University. This collective effort has the sole purpose to better serve our students, our community, and our people. And, I am beyond excited to be […]

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Guest Blog: How to Create a Successful Social Scavenger Hunt

At Emory University (in Atlanta, GA) we have a sort of unofficial mascot named “Lord Dooley.” He’s the Spirit of Emory, showing up at student-run events with an entourage dressed in all black to excite the crowds and cause mischief. Every year, there’s an entire week of activities dedicated to him called Dooley’s Week. There’s […]

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Friday 5: 5 Things You Should Know About Instagram

If you’re anything like me, this past Thursday was pretty spectacular. Not only did we get a few seconds of new footage from Star Wars Episode 7, but Instagram updated their app to enable landscape and portrait sized pictures and videos! WHAAAAAAT? That’s right, and it’s long over due. Ever since the beginning of Instagram’s 1×1 reign of […]

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