7 Reasons Why a Podcast is the Content Your Brand Needs

If you haven’t considered adding podcasts to your content strategy, now is the time. With an explosion of listeners, proven success with other major brands, and low-key production, they’re a stand-out platform to do what solid content marketing is supposed to do–create compelling material to attract and engage your audience. We luanched our new podcast, […]

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SEO, Analytics, and Being Digitally Relevant

Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine optimization). After hearing Rob speak at a PRSA meeting in January that I attended with my good buddy […]

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How to Use Instagram Live to Build Your Brand

In a world where visual content reigns supreme, Instagram is a stand-out platform for content marketing. It has garnered over 500 million monthly users and captivated the highly coveted Millennial audience. With humble origins as a photo-sharing app, Instagram has evolved far beyond filtered images of coffee mugs and sunsets. With new ways to use […]

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Marketing OU/Texas: The 2016 Roundup

Another OU Texas matchup has come and gone and the marketing for year’s Red River Showdown will go down in history as some of #TeamWebComm’s best work. Let’s take a look at what our office created and promoted and how it measured up on social media. Reusing Content Hello, OU/Texas hype video from 2015! Thanks […]

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When You Marry Your Job

Wedding Dress and Shoes

Walking into the WebComm for my first day as the new Content Specialist kind of felt like getting married again. Starting a new job isn’t exactly on par with making an eternal covenant, but the interview process, substantial amount of commitment, and honeymoon phase all felt eerily similar. I got a crush on the office […]

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