SEO, Analytics, and Being Digitally Relevant

Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine optimization). After hearing Rob speak at a PRSA meeting in January that I attended with my good buddy […]

Continue reading


How to Use Instagram Live to Build Your Brand

In a world where visual content reigns supreme, Instagram is a stand-out platform for content marketing. It has garnered over 500 million monthly users and captivated the highly coveted Millennial audience. With humble origins as a photo-sharing app, Instagram has evolved far beyond filtered images of coffee mugs and sunsets. With new ways to use […]

Continue reading


Marketing OU/Texas: The 2016 Roundup

Another OU Texas matchup has come and gone and the marketing for year’s Red River Showdown will go down in history as some of #TeamWebComm’s best work. Let’s take a look at what our office created and promoted and how it measured up on social media. Reusing Content Hello, OU/Texas hype video from 2015! Thanks […]

Continue reading


When You Marry Your Job

Wedding Dress and Shoes

Walking into the WebComm for my first day as the new Content Specialist kind of felt like getting married again. Starting a new job isn’t exactly on par with making an eternal covenant, but the interview process, substantial amount of commitment, and honeymoon phase all felt eerily similar. I got a crush on the office […]

Continue reading


May 2016 Social Media Content Challenge

Happy May, content marketers! With the start of a new month I’ve decided to begin a new monthly content challenge series. These are designed to give you a variety of different types of content tools to try for the first time or work on perfecting if you’ve already been using. For May I’m incorporating some […]

Continue reading


OU Integrated Marketing – April 2016

Happy Spring! We’re all busy gearing up for Commencement, Graduation and – at long last – SUMMER! April and the beginning of May are full of fun content opportunities…and some predicted severe weather. We have all the info below:   Severe Weather In Oklahoma we know it and some love it. Severe weather season is […]

Continue reading


7 Ways to Immediately Improve Your Twitter Content

Never has 140 seemed like so little as when you’re trying to squeeze down a tweet, amiright? And then you figure in 23 of those precious characters are used for a link and 24 of them for an image and you’re left with 93. Ninety-three characters to craft the perfect message, build your brand, give […]

Continue reading


7 Ways to Immediately Improve Your Facebook Page

Today I’m specifically talking about small tweaks that will immediately improve your business and/or organization Facebook Page. These are the things I’ve learned over the years and that I’ve continued to do to not only build OU’s brand but keep a consistent voice and clean design throughout our page. 1. Customize! This is something that is […]

Continue reading


Friday 5: Cinemagraphs

After a short hiatus, Friday 5 is back, and this week we’re looking at my newest obsession…cinemagraphs. Relatively uncommon but gaining popularity, cinemagraphs combine both photos and video to give the impression of a moving image (think the newspapers in Harry Potter). This unique format is quickly becoming the new medium for both artistic expression and […]

Continue reading