7 Ways to Immediately Improve Your Facebook Page

Today I’m specifically talking about small tweaks that will immediately improve your business and/or organization Facebook Page. These are the things I’ve learned over the years and that I’ve continued to do to not only build OU’s brand but keep a consistent voice and clean design throughout our page. 1. Customize! This is something that is […]

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Friday 5: Cinemagraphs

After a short hiatus, Friday 5 is back, and this week we’re looking at my newest obsession…cinemagraphs. Relatively uncommon but gaining popularity, cinemagraphs combine both photos and video to give the impression of a moving image (think the newspapers in Harry Potter). This unique format is quickly becoming the new medium for both artistic expression and […]

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Social Media: Bedlam

(Please note: this is a post about The University of Oklahoma’s social media accounts that I manage as compared to Oklahoma State University’s Facebook. Both OU and OSU athletics’ social media accounts are very objective and post both wins and losses.) The secret is out: I’m an Oklahoma State grad who manages the University of […]

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3 Takeaways from ‘Nicely Said: Writing for the Web with Style and Purpose’

I stumbled upon “Nicely Said: Writing for the Web with Style and Purpose” when I needed it most. It called out to me from amazon.com, promising to help me write the way I talk and turn me into a copywriter who can better serve my website users. And, as a higher ed writer who laments […]

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What Gamedays Look Like for #TeamWebComm

For most of the 85,000+ Sooner faithful, OU Gamedays are a sacred Saturday tradition held in the highest esteem. For me, OU Gamedays are another day of work. Granted, not like your typical day job at a desk – but still, this is my job so it’s a much different experience for me than the […]

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Content Marketing Meeting – November

This gorgeous, fall morning, communicators from across campus ventured to the OU Office of Web Communications, Marketing and New Media for donuts and our monthly CM^2: Content Marketing with Candace and Morgan – a meeting where we discuss content initiatives we’re focusing on for the month. If you weren’t able to come and want to see […]

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Content Marketing Meeting – September

Tuesday morning, communicators from across campus ventured to the Office of Web Communications, Marketing and New Media for donuts and our monthly CM^2: Content Marketing with Candace and Morgan meeting where we discuss content initiatives we’re focusing on for the month. If you weren’t able to come and want to see what you missed or if you […]

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