May 2016 Social Media Content Challenge

Happy May, content marketers! With the start of a new month I’ve decided to begin a new monthly content challenge series. These are designed to give you a variety of different types of content tools to try for the first time or work on perfecting if you’ve already been using. For May I’m incorporating some […]

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OU Integrated Marketing – April 2016

Happy Spring! We’re all busy gearing up for Commencement, Graduation and – at long last – SUMMER! April and the beginning of May are full of fun content opportunities…and some predicted severe weather. We have all the info below:   Severe Weather In Oklahoma we know it and some love it. Severe weather season is […]

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7 Ways to Immediately Improve Your Twitter Content

Never has 140 seemed like so little as when you’re trying to squeeze down a tweet, amiright? And then you figure in 23 of those precious characters are used for a link and 24 of them for an image and you’re left with 93. Ninety-three characters to craft the perfect message, build your brand, give […]

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7 Ways to Immediately Improve Your Facebook Page

Today I’m specifically talking about small tweaks that will immediately improve your business and/or organization Facebook Page. These are the things I’ve learned over the years and that I’ve continued to do to not only build OU’s brand but keep a consistent voice and clean design throughout our page. 1. Customize! This is something that is […]

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Friday 5: Cinemagraphs

After a short hiatus, Friday 5 is back, and this week we’re looking at my newest obsession…cinemagraphs. Relatively uncommon but gaining popularity, cinemagraphs combine both photos and video to give the impression of a moving image (think the newspapers in Harry Potter). This unique format is quickly becoming the new medium for both artistic expression and […]

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Social Media: Bedlam

(Please note: this is a post about The University of Oklahoma’s social media accounts that I manage as compared to Oklahoma State University’s Facebook. Both OU and OSU athletics’ social media accounts are very objective and post both wins and losses.) The secret is out: I’m an Oklahoma State grad who manages the University of […]

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3 Takeaways from ‘Nicely Said: Writing for the Web with Style and Purpose’

I stumbled upon “Nicely Said: Writing for the Web with Style and Purpose” when I needed it most. It called out to me from amazon.com, promising to help me write the way I talk and turn me into a copywriter who can better serve my website users. And, as a higher ed writer who laments […]

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