SEO, Analytics, and Being Digitally Relevant

Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine optimization). After hearing Rob speak at a PRSA meeting in January that I attended with my good buddy […]

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When You Marry Your Job

Wedding Dress and Shoes

Walking into the WebComm for my first day as the new Content Specialist kind of felt like getting married again. Starting a new job isn’t exactly on par with making an eternal covenant, but the interview process, substantial amount of commitment, and honeymoon phase all felt eerily similar. I got a crush on the office […]

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3 Takeaways from ‘Nicely Said: Writing for the Web with Style and Purpose’

I stumbled upon “Nicely Said: Writing for the Web with Style and Purpose” when I needed it most. It called out to me from amazon.com, promising to help me write the way I talk and turn me into a copywriter who can better serve my website users. And, as a higher ed writer who laments […]

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Award Season: PRSA

Hello, Award Season! #TeamWebComm Monday Trivia will be replaced with awards we’ve won as they start arriving at our office. This week, we are thrilled to receive Public Relations Society of America (PRSA) awards! Awards from left: Mason Drumm, photographer. Award: Honorable Mention for Sooner Reflection. Category: Printed Publications. One of my favorite photos and […]

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How to Create Content Students Actually Pay Attention To

Hey, everybody! I’m writing this post not from the WebComm office as I sit in front of my personal space heater … … but from the lavish Westin hotel in downtown Chicago. I’m here representing the University of Oklahoma and #TeamWebComm at the eduWeb Digital Summit — a gathering of higher ed marketers from across the country. […]

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Writer’s Block

What do you do when you get writer’s block? Or maybe that should be more accurately described as “media producer’s block”. It’s hard to produce fresh, interesting content every day, especially if things are slow around campus! Here are a few things that help me when I’m struggling to find something to share: 1. Check […]

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