Marketing OU/Texas: The 2016 Roundup

Another OU Texas matchup has come and gone and the marketing for year’s Red River Showdown will go down in history as some of #TeamWebComm’s best work. Let’s take a look at what our office created and promoted and how it measured up on social media. Reusing Content Hello, OU/Texas hype video from 2015! Thanks […]

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How To Host an Open Casting Call

  On May 4, 2016, the OU Office of Web Communications, Marketing & New Media accomplished a goal they’d had a long time ago in a galaxy far, far away….see what I did there?! In all seriousness, our hosting an open casting call solves the long-time problem we’ve had of last-minute scrambling for talent when shooting photos […]

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OU Integrated Marketing – April 2016

Happy Spring! We’re all busy gearing up for Commencement, Graduation and – at long last – SUMMER! April and the beginning of May are full of fun content opportunities…and some predicted severe weather. We have all the info below:   Severe Weather In Oklahoma we know it and some love it. Severe weather season is […]

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Social Media: Bedlam

(Please note: this is a post about The University of Oklahoma’s social media accounts that I manage as compared to Oklahoma State University’s Facebook. Both OU and OSU athletics’ social media accounts are very objective and post both wins and losses.) The secret is out: I’m an Oklahoma State grad who manages the University of […]

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Content Marketing Meeting – November

This gorgeous, fall morning, communicators from across campus ventured to the OU Office of Web Communications, Marketing and New Media for donuts and our monthly CM^2: Content Marketing with Candace and Morgan – a meeting where we discuss content initiatives we’re focusing on for the month. If you weren’t able to come and want to see […]

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Guest Blog: How to Create a Successful Social Scavenger Hunt

At Emory University (in Atlanta, GA) we have a sort of unofficial mascot named “Lord Dooley.” He’s the Spirit of Emory, showing up at student-run events with an entourage dressed in all black to excite the crowds and cause mischief. Every year, there’s an entire week of activities dedicated to him called Dooley’s Week. There’s […]

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The Cutaway: The Best Sendoff in Film History

Old School Theater

“Moving pictures need sound as much as Beethoven symphonies need lyrics.” – Charlie Chaplin Imagine this: You’re a living legend. You write, direct, produce, edit, cast, score, and star in all of your films. Hell, you even own the studio! While everyone else in Hollywood works hard to control production costs, you burn through celluloid LIKE A […]

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Friday 5: Clouds

It’s almost game day, and you can feel the excitement across campus. Tents are getting set up, roads are being closed, classes are done for the week, and in about 24 hours I’ll be on the sideline for the first time. Typically, I would have a more in-depth post about some specific aspect of photography, but because of all the […]

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