How To Host an Open Casting Call

  On May 4, 2016, the OU Office of Web Communications, Marketing & New Media accomplished a goal they’d had a long time ago in a galaxy far, far away….see what I did there?! In all seriousness, our hosting an open casting call solves the long-time problem we’ve had of last-minute scrambling for talent when shooting photos […]

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13 Thoughts I had Teaching my First Semester of Social Media Marketing

The one thing I consistently looked forward to this semester was JMC 4970 Social Media Marketing as an adjunct professor for the Gaylord College of Journalism and Mass Communications. And for the duration of the semester it has been my very happy place. I love getting to see and work with students on a consistent […]

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May 2016 Social Media Content Challenge

Happy May, content marketers! With the start of a new month I’ve decided to begin a new monthly content challenge series. These are designed to give you a variety of different types of content tools to try for the first time or work on perfecting if you’ve already been using. For May I’m incorporating some […]

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OU Integrated Marketing – April 2016

Happy Spring! We’re all busy gearing up for Commencement, Graduation and – at long last – SUMMER! April and the beginning of May are full of fun content opportunities…and some predicted severe weather. We have all the info below:   Severe Weather In Oklahoma we know it and some love it. Severe weather season is […]

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Guest Post: Campus Coffee Crawl

*This guest post comes from @StaciMJohnson, marketing/PR specialist for OU’s Housing and Food Community Experience. Interested in guest-posting on the #TeamWebComm blog? Email morgan.day@ou.edu. I have two small obsessions in my job – social media and coffee. That is why #CampusCoffeeCrawl is my favorite event of the year. It is the perfect combination of building our social […]

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7 Ways to Immediately Improve Your Twitter Content

Never has 140 seemed like so little as when you’re trying to squeeze down a tweet, amiright? And then you figure in 23 of those precious characters are used for a link and 24 of them for an image and you’re left with 93. Ninety-three characters to craft the perfect message, build your brand, give […]

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Social Media: Bedlam

(Please note: this is a post about The University of Oklahoma’s social media accounts that I manage as compared to Oklahoma State University’s Facebook. Both OU and OSU athletics’ social media accounts are very objective and post both wins and losses.) The secret is out: I’m an Oklahoma State grad who manages the University of […]

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What Gamedays Look Like for #TeamWebComm

For most of the 85,000+ Sooner faithful, OU Gamedays are a sacred Saturday tradition held in the highest esteem. For me, OU Gamedays are another day of work. Granted, not like your typical day job at a desk – but still, this is my job so it’s a much different experience for me than the […]

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