SEO, Analytics, and Being Digitally Relevant

Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine optimization). After hearing Rob speak at a PRSA meeting in January that I attended with my good buddy […]

Continue reading


Before SEO

Before you begin search engine optimization (SEO), you’ll want to make some baseline observations so that you can see if your effort is worth it. Here are some great tools to help you create a snapshot of your site before you make changes and then monthly after changes are made to see if things improve (and how quickly they do).

Continue reading