7 Reasons Why a Podcast is the Content Your Brand Needs

If you haven’t considered adding podcasts to your content strategy, now is the time. With an explosion of listeners, proven success with other major brands, and low-key production, they’re a stand-out platform to do what solid content marketing is supposed to do–create compelling material to attract and engage your audience. We luanched our new podcast, […]

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SEO, Analytics, and Being Digitally Relevant

Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine optimization). After hearing Rob speak at a PRSA meeting in January that I attended with my good buddy […]

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How to Harness the Power of Universal Content on Social Media

Connecting people in a digital realm is one of several reasons for social media’s existence. Whether or not it successfully connects people or leaves us more crippled and isolated than before is a discussion for another time, but there is, if nothing else, a facade of community and interconnectedness on Facebook, Twitter, and Instagram. The ability to […]

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How to Use Instagram Live to Build Your Brand

In a world where visual content reigns supreme, Instagram is a stand-out platform for content marketing. It has garnered over 500 million monthly users and captivated the highly coveted Millennial audience. With humble origins as a photo-sharing app, Instagram has evolved far beyond filtered images of coffee mugs and sunsets. With new ways to use […]

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