SEO, Analytics, and Being Digitally Relevant

Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine optimization). After hearing Rob speak at a PRSA meeting in January that I attended with my good buddy […]

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How to Harness the Power of Universal Content on Social Media

Connecting people in a digital realm is one of several reasons for social media’s existence. Whether or not it successfully connects people or leaves us more crippled and isolated than before is a discussion for another time, but there is, if nothing else, a facade of community and interconnectedness on Facebook, Twitter, and Instagram. The ability to […]

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How to Use Instagram Live to Build Your Brand

In a world where visual content reigns supreme, Instagram is a stand-out platform for content marketing. It has garnered over 500 million monthly users and captivated the highly coveted Millennial audience. With humble origins as a photo-sharing app, Instagram has evolved far beyond filtered images of coffee mugs and sunsets. With new ways to use […]

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