How To Host an Open Casting Call

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  On May 4, 2016, the OU Office of Web Communications, Marketing & New Media accomplished a goal they’d had a long time ago in a galaxy far, far away….see what I did there?! In all seriousness, our hosting an open casting call solves the long-time problem we’ve had of last-minute scrambling for talent when shooting photos […]

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13 Thoughts I had Teaching my First Semester of Social Media Marketing


The one thing I consistently looked forward to this semester was JMC 4970 Social Media Marketing as an adjunct professor for the Gaylord College of Journalism and Mass Communications. And for the duration of the semester it has been my very happy place. I love getting to see and work with students on a consistent […]

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May 2016 Social Media Content Challenge

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Happy May, content marketers! With the start of a new month I’ve decided to begin a new monthly content challenge series. These are designed to give you a variety of different types of content tools to try for the first time or work on perfecting if you’ve already been using. For May I’m incorporating some […]

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OU Integrated Marketing – April 2016


Happy Spring! We’re all busy gearing up for Commencement, Graduation and – at long last – SUMMER! April and the beginning of May are full of fun content opportunities…and some predicted severe weather. We have all the info below:   Severe Weather In Oklahoma we know it and some love it. Severe weather season is […]

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Bye Bye Brandt Playlist: An Homage to Our Music-Loving Web Marketing Manager

Bye Bye Brandt

This week we’re wishing our web marketing manager Brandt Smith farewell as he embarks on a new professional journey. He’s off to be the director of the University of Oklahoma’s Fabrication Lab. Expect some blog posts from Brandt in the future as he shares his marketing efforts from the Fab Lab (surprise, Brandt!). Anyway, through […]

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