How to Use Instagram Live to Build Your Brand

In a world where visual content reigns supreme, Instagram is a stand-out platform for content marketing. It has garnered over 500 million monthly users and captivated the highly coveted Millennial audience. With humble origins as a photo-sharing app, Instagram has evolved far beyond filtered images of coffee mugs and sunsets. With new ways to use […]

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Guest Blog: How to Create a Successful Social Scavenger Hunt

At Emory University (in Atlanta, GA) we have a sort of unofficial mascot named “Lord Dooley.” He’s the Spirit of Emory, showing up at student-run events with an entourage dressed in all black to excite the crowds and cause mischief. Every year, there’s an entire week of activities dedicated to him called Dooley’s Week. There’s […]

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New Instagram Filters

Yesterday Instagram rolled out a “massive update” and with it came FIVE new filters. As any good working mother of a three-year-old Affenpinscher would, I tested said filters on one of thousands of saved photos of Jovie. Naturally. In the photo above you can see her steeped under the splendor of  “Slumber,” “Crema,” “Ludwig,” “Aden” […]

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Writer’s Block

What do you do when you get writer’s block? Or maybe that should be more accurately described as “media producer’s block”. It’s hard to produce fresh, interesting content every day, especially if things are slow around campus! Here are a few things that help me when I’m struggling to find something to share: 1. Check […]

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