Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine optimization). After hearing Rob speak at a PRSA meeting in January that I attended with my good buddy […]
Why a content-first approach? When you’re considering a website redesign, you may be tempted to think about the design first and figure out the content later. Don’t. Content should be the priority. Everyone wants an attractive website that utilizes the newest trends and technologies, but even the most beautiful site on the web is going […]
This used to be my reaction to SEO. However, I have started to come around over the past couple years as I’ve learned more and more about it. I understand that at my job, there aren’t any little SEO fairies who can sprinkle magic dust over my copy and instantly make it rank higher in […]
I meet very few people who actually enjoy writing headlines for their content. A writer shoulders a lot of pressure coming up with that headline — those handful of words that make the first impression and, a lot of times, determine whether a reader will click on your story or pass it over. It’s like […]
OU Search Site replaces Google Appliance results with Google’s direct results.
Before you begin search engine optimization (SEO), you’ll want to make some baseline observations so that you can see if your effort is worth it. Here are some great tools to help you create a snapshot of your site before you make changes and then monthly after changes are made to see if things improve (and how quickly they do).