Gaylord College Dean Joe Foote to return to teaching

Joe FooteJoe Foote, Dean of the Gaylord College of Journalism and Mass Communication, will rejoin the faculty in August, resigning his administrative post as Dean after a decade as the college’s leader.   Foote’s leadership tenure spans two-thirds of the lifetime of the young college that was elevated from school status in 2000 after a $22-million gift from the Edward L. Gaylord family.

In making the announcement, Foote, a 1971 broadcasting graduate, said, “Returning to OU during the magic of the Boren era has been a wonderful experience.  I am grateful to have had the opportunity to lead this great college during a decade of impressive improvement and upward mobility and am fortunate to be surrounded by an exceptional group of students, faculty and staff.  I’m now looking forward to taking some of the sideshows in my professional life and moving them into the main tent.”

OU President David L. Boren said, “It would be impossible for me to adequately express the appreciation of the entire OU family for Joe Foote’s outstanding service as Dean. He has unified the Gaylord College faculty, staff and students to pursue the highest possible standards. His goal has always been to bring the greatest possible educational experience to our students. I am grateful he has agreed to remain as a teacher in the college and as a leader of its international program.”

Since its founding, Gaylord College achieved triple-digit growth, raised its admission standards, began a Ph.D. program, created multiple opportunities for students, and increased its national standing.  In March 2015, the Radio-Television Digital News Association ranked OU among the top 10 journalism and mass communication programs in the nation.

Known as a student-centered dean, Foote has been passionate about increasing professional opportunities for students on and off-campus.  Foote founded the Gaylord Ambassadors program, an undergraduate leadership group that has become a model on campus.  Foote led the college to create Lindsey+Asp, one of the nation’s premier student-led advertising and public relations agencies and “Sooner Sports Pad,” a live, weekly television broadcast to 10 million television households on Fox Sports Oklahoma and Fox Sports Southwest.

A national leader in journalism and education, Foote has been a key player in the university’s “digital initiative” and was an early advocate for innovation in courseware and alternative teaching modes.  Under his leadership, Gaylord College was one of the first university programs in the nation to be designated as an “Apple Distinguished Program” for its innovation in the use of technology in education.  Gaylord College has now received the Apple distinction in three consecutive competitions and is still the only major mass communication program in the nation to achieve that feat.

In his own teaching, Foote was the first professor on campus to develop an iBook and one of the first to launch a complete course on iTunesU.  A priority of Foote’s when he returns to the faculty will be the development of new opportunities for digital student engagement.

Foote led Gaylord College on an ambitious program to provide students with the best facilities and technologies in the nation.  Within three months of becoming dean and less than a year after the dedication of Phase I of Gaylord Hall in 2004, Foote initiated an effort to build Phase II.  Within six months, President Boren raised $19 million for the new project.  When Phase II opened in 2009, Gaylord Hall with its innovative “live, work, play” computer labs and its state-of-the-art broadcast technology was unsurpassed in higher education.  The university complemented its investment in 2014 with a complete high-definition upgrade of broadcasting facilities.

As an OU graduate, Foote is passionate about creating stronger ties with alumni.  He worked closely with key alumni to reconstitute, expand and diversify the college’s advisory board, now the Gaylord Board of Visitors, which is widely recognized as a campus leader for alumni engagement. Foote expanded alumni publications, both digital and print, and began a series of successful alumni gatherings around the nation.

A strong international advocate who has worked in South Asia for the past 30 years, Foote initiated a series of projects with the U.S. Department of State totaling more than $4 million in Bangladesh, India, Nepal, Pakistan and Sri Lanka. Foote will now concentrate on several of these international projects—the largest being in Pakistan training Urdu-speaking journalists and expanding a mass communication department at the University of Gujrat.  Foote also will continue to teach his British Media study abroad course, now in its 29th year, that has provided a unique cultural experience for more than 400 students.

Another major responsibility of Foote’s will be his chairmanship of the World Journalism Education Congress that was founded under his leadership in 2001 when he was President of the Association for Education in Journalism and Mass Communication.  The World Journalism Education Congress has now grown to 32 national and regional journalism education associations that gather for a global conference every three years.  Their next meeting will be in Auckland, New Zealand, in 2016.

Foote returned to OU in 2004 after serving as Director of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University and founding dean of the College of Mass Communication and Media Arts at Southern Illinois University in Carbondale.  He also taught at Cornell University and for a brief time (1979-80) was manager of KGOU.

Before entering university teaching and administration, Foote served as a broadcast journalist in Oklahoma and Washington, D.C.,; Press Secretary to Speaker of the House Carl Albert; and Chief of Staff to Congressman Dave McCurdy.

Gaylord Hall enjoys a prime location on the South Oval on the University of Oklahoma Norman campus.

Gaylord College voted one of the top 10 journalism programs in nation

Top 10 RTDNAThe Gaylord College of Journalism and Mass Communication was named one of the top 10 journalism programs in the nation by TVWeek.com and the Radio Television Digital News Association.

Gaylord College is proud to be included on this prestigious list for the first time and prouder still to enter with a tie at fifth place with Arizona State’s Cronkite School. This is the third year that RTDNA and TV Week have teamed for this survey of members and readers.

Across the board the primary criteria for being included in this list of excellent programs was the quality of hands-on programs available for students.

One respondent who named University of Oklahoma the No. 1 school explained, “The University of Oklahoma is an often-overlooked leader in journalism education. The faculty set is a balanced mix of researchers and practitioners, giving students a healthy mix of cutting-edge research and on-the-job application. The Gaylord College houses an integrated advertising agency within its halls as well as a state-of-the-art broadcasting facility. It’s a playground for future storytellers that should be commended on its rise in recent years.”

Gaylord College provides a variety of opportunities for students including the student-run advertising and public relations agency, Lindsey and Asp; a commercial production unit, Gaylord Hall Productions; TV news magazine and website, Routes; the award-winning daily newscast, OU Nightly; and the live audience sports show, Sooner Sports Pad, which is seen in more than 9 million homes on FOX Sports Southwest.

The survey was distributed on TVWeek.com and to members of the Radio Television Digital News Association, with 673 respondents participating. A total of 607 of those respondents answered the question about their professional status; of those, 260 (42.8%) said they were news professionals. Additionally, 169 (27.8%) answered non-news professionals, 104 (17.1%) identified as students, and 74 (12.2%) said they were educators.

Read more about the survey.

Gaylord College recognizes three as Distinguished Alumni

2014 JayMac Distinguished Alumni
Daryle Voss, JayMac President; Mary Livermore Bush and Ed Livermore, Jr.; Gaylord College Dean Joe Foote; Stephanie Frederic; and Dean Blevins at the 2014 JayMac Distinguished Alumni awards at Gaylord College.

The JayMac Alumni Association of the University of Oklahoma’s Gaylord College of Journalism and Mass Communication recognized three graduates with the 2014 Distinguished Alumni award: Dean Blevins, News 9 sports director; Stephanie Frederic, producer and owner of FGW Productions and Transmedia in Los Angeles; and, Ed Livermore, Sr., Oklahoma community newspaper pioneer. Mr. Livermore passed in April and his family will receive his award.

The JayMac Distinguished Alumni award is bestowed annually upon alumni who have distinguished themselves and their organizations with outstanding careers.

About the Award Winners

Dean Blevins
Class of 1978, Journalism

Dean Blevins has held the position of NEWS 9 Sports Director since 2001 and has more than 30 years of broadcast experience in the state of Oklahoma. Blevins is a two-time Emmy Award winner and has been voted the Oklahoma Sportscaster of the Year eight times by the National Sportswriters and Sportscasters Association.

Blevins has announced college football and basketball games for 25 years, including 14 years for CBS, ABC and ESPN. Beginning in 1985, Blevins has hosted coaches TV and radio shows for Oklahoma coaches including Barry Switzer, Bob Stoops, Jerry Jones, and Eddie Sutton.

Blevins anchors NEWS 9 Sports weekdays and can also be seen co-anchoring the statewide “Oklahoma Sports Blitz” every Sunday night. He has earned a top spot in the pro league of Oklahoma sports broadcasters. In addition to his television broadcasts, he is a co-host of the popular weekday drive-time radio show, “The Total Dominance Hour” on The Sports Animal in Oklahoma City and has hosted his own website since 1990.

Stephanie Frederic
Class of 1982, Radio/TV/Film

Emmy award-winning broadcast journalist Stephanie Frederic is the owner of FGW Productions & Transmedia. Frederic has been recognized seven times by the National Association of Black Journalists with its distinguished Salute to Excellence Award. Other professional honors have come from the California RTNDA, The Houston Press Club, The Houston International Film Festival, The San Francisco Human Rights Commission, The Sabaoth International Film Festival in Milan and the Turks and Caicos and Redemptive Film Festivals.

Starting in 1988, Stephanie was a familiar face as a network news correspondent for Black Entertainment TV. She spent two decades in the industry working for King World Production’s Inside Edition, American Journal and a host of other local stations around the country including KRON- San Francisco (NBC), KRIV-Houston (FOX), KWTV-Oklahoma City (CBS) and KLAX, Alexandria, Louisiana.

Ed Livermore, Sr.
Class of 1940, Journalism, awarded posthumously

Ed Livermore, Sr. was a lifelong newspaperman starting out while in high school at the Hobart Democrat-Chief cleaning the shop and delivering papers. Livermore married his college sweetheart Melba and the two worked side-by-side buying and operating numerous small town newspapers throughout Oklahoma.

Livermore was a long-time champion of the importance of small town newspapers, in 1972 became the first Oklahoman to serve as president of the National Newspaper Association, largest newspaper organization in the country with 6,000 member newspapers. He was the most active president in NNA history, touring the country on behalf of the organization. He also was past president of the Oklahoma Press Association (1959-60). Over the years, the Livermores owned four state newspapers (Claremore Daily Progress, Catoosa Times Herald, Sapulpa Daily Herald and The Edmond Sun-Booster) and publishers of The Progress from 1947 to 1959. They also owned the Sapulpa radio station.

OU Public Relations Students Present Research to German Town Leaders

Erfurt Group
OU public relations students Katherine Fikes, Nathan Robertson and Katherine Brannen traveled to Germany with Professor Katerina Tsetsura to make a research presentation to City of Erfurt leaders.

Four public relations students and a professor from the Gaylord College traveled to Erfurt, Germany May 15-17, 2014, to present the results of a year-long research program they conducted for the City Marketing Department.

Katherine Brannen, Dusti Gasparovic, Katherine Fikes and Nathan Robertson were competitively selected from the Public Relations Research class of over 40 students to collect additional data and prepare a professional presentation for the representatives of the city of Erfurt. The research project was conducted as part of Tsetsura’s OU Presidential Dream Course on Public Relations Research last fall.

Students conducted surveys and interviews with more than 400 people in Oklahoma and Texas to learn what motivates U.S. tourists from these states to travel to Europe, and specifically to Germany. Over the course of the year, the students focused on getting research insights and analyzing the data. Then, the winning team of four identified the most useful information and conducted additional research. The team presented the results of the year-long research efforts in person to representatives of the City Marketing Department of Erfurt on May 16.

“This research presentation was a huge opportunity for us as American students. One thing that cannot be taught well in a classroom is how the international dynamic can affect a business setting. The chance to present four months of research and receive feedback from the client in their home country was a rare opportunity for an undergraduate student,” said Nathan Robertson, member of the winning team.

“This trip was a great chance to show OU’s partners in Erfurt the quality of programs we possess at the Gaylord College. While our research only goes as far as validating strategic recommendations, it showcases the communication research methodology that is taught at this institution,” said Robertson.

“The students were excited to present their research project in Erfurt. The results of the research were of great interest to the city of Erfurt on how to attract travelers from states like Oklahoma and Texas, which are at the heart of the USA,” said Dr. Katerina Tsetsura, the Gaylord Family Professor of public relations at the Gaylord College.

OU President David L. Boren initiated the OU Presidential Dream Course in 2004. The competitive Dream Course program provides extra resources to professors to invite distinguished speakers to campus and to offer unique opportunities to OU students. Dream Courses cover important topics for concerned and engaged citizens in the 21st century. This was the first time a required public relations research course has been designated as a Dream Course.

Dr. Katerina Tsetsura has partnered with the University of Erfurt to bring University of Oklahoma students to study communications in Germany for several years.

NOTE: Variations of this article have been published as part of the PRSSA FORUM newsletter.

The City of Erfurt has also published it on their website and local newspaper.

Students and Faculty Win Seven Telly Awards for Video Productions

Telly AwardsGaylord College students and faculty received seven Bronze Telly Awards in the 35th Annual Telly Awards. The Telly Awards honors the very best film & video productions, groundbreaking online video content, and outstanding local, regional, & cable TV commercials and programs.

The winning student productions included two promotional videos, “This is my classroom” and “Empowering Storytellers,” produced for the Gaylord College Centennial and a special edition of the student-produced TV news magazine, Routes TV, focused on the aftermath of the May 20 Moore tornado. In addition, three projects from broadcasting and electronic media professor Scott Hodgson which also included student crew and production talent.

Click on the title for each winner to watch the full videos.

Title Category Credits Client
This Is Our Classroom:
Centennial Edition
Non-broadcast productions-education Producer-Janelle Barrick; Editor-Zack Strauss; Animation: Joshua Shockley; Associate Producers: Mark Burnett, Hunter Clausen, Molly Mohr, Trauvello Stevenson, Sarah Fullerton, Cameron Masingale; Ex. Producer-Scott Hodgson
 
Gaylord College
Empowering Storytellers:
Gaylord College Centennial
Non-Broadcast Productions-Recruitment Producer/Director-Cameron Masingale Talent-Janelle Barrick Ex. Producer-Scott Hodgson
 
Gaylord College
Routes TV: Spring 2013 TV Programs, Segments or Promotional Pieces-Education Producers: Hannah Bacher, Nick Dyer Ex. Producer-Kathleen Johnson
 
OUTV
It’s the Music TV Programs, Segments or Promotional Pieces-Education Ex. Producer/Director/Co-Writer-Scott Hodgson Producer/Co-Writer/Editor-Janelle Barrick
 
OU School of Music
Tornado Emergency:
Moore, OK
Non-Broadcast Productions – Public Relations Producer/Director-Scott Hodgson; Producer-Janelle Barrick; Editor-Joshua Shockley; Crew-Nick Dyer, Sara Groover, Lauren Hines, Daryl King, Zack Strauss
 
National Association of Broadcasters/Broadcast Education Association
Surviving the Storm Non-Broadcast Productions-Safety and Non-Broadcast Productions-How To Producer/Director/Writer-Scott Hodgson; Producer-Janelle Barrick; Crew-Pablo Fernandez, Max Bevan, Lauren Hines, Camille Krehbiel, Nick Szabo, Alissa Horn, Mary-Blair Dickinson, Ashley Crawford, Olivia McKennon
 

Debbie Yount to lead Lindsey and Asp in new direction

Debbie YountLindsey and Asp, the student-run advertising and public relations agency at the Gaylord College, has selected noted advertising professional and professor Debbie Yount as advertising agency adviser.

Yount joined the Gaylord College faculty in 2013 after serving on the college’s advisory board for six years. An OU advertising graduate, she has more than three decades of experience in branding and digital strategy, working in executive leadership positions at some of the world’s largest advertising firms, including Grey Global Group, Publicis Worldwide and McCann Worldgroup.

Yount will teach as well as lead the agency alongside Robert Pritchard, APR, Fellow PRSA, who is the public relations agency adviser. Yount is stepping into a position previously held by veteran Oklahoma advertising agency owner, David Tarpenning, who will continue to teach.

In her role at Lindsey and Asp, Yount will lead the new generation of advertising and public relations professionals to provide services in the areas of social media ideation, implementation and monitoring, as well as the strategic and creative services the agency already provides clients.

Now in its fifth year, Lindsey and Asp is emerging as a leader in generational marketing intelligence.

“The last of the Millennials entered college in 2014, and over the next few years, we will see the first members of the next generation – those aged 17 and under, known as the Plurals – enter college,” Yount said. “This new generation is more diverse than previous generations and does not necessarily buy into the concept of the ‘American Dream.’ The big questions for brands are: how will this generation approach buying decisions, and how will they use media?”

As a student-run agency, Lindsey and Asp is uniquely positioned to help marketers capture information about this next generation. Its students are on the cusp of the Millennial/Plural transition and can provide firsthand insights into the buying and media habits of their peers and their younger siblings.

“Insights from generational research can be of value to companies across the board,” Yount said. “Lindsey and Asp can be a resource for organizations that might not have the extra staff or budget for a large agency to conduct the research. We can meet that need.”

Lindsey and Asp was founded in 2009 as one of the first student-run agencies of its kind. Its clients have included international organizations like American Airlines, the Nature Conservancy, the U.S. Army at Fort Sill and Harold Hamm Diabetes Center, as well as campus and local organizations like Healthy Sooners, the Norman Performing Arts Center and the Oklahoma Insurance Commission.

The Gaylord College celebrated 100 years of excellence in journalism education in 2013. The college confers bachelor of arts, master of arts, master of professional writing and doctoral degrees. The Gaylord College is the fifth-largest academic unit at the University of Oklahoma. Created by the Oklahoma Territorial Legislature in 1890, OU is a doctoral degree-granting research university serving the educational, cultural, economic and health-care needs of the state, region and nation.