This ranking takes into account Facebook fans, Twitter followers and a high Klout score. Klout measures reach, amplification and network size to determine user influence on Twitter.
Web Communications manages these accounts and also creates video content for the OU YouTube Channel.
This recognition is really exciting for our office and drives home our recent Award of Excellence for Social Media from the American Marketing Association OKC.
And the best part? We are connecting with OU communities that we may never get to reach otherwise. That’s the power of social media and higher education. And we’ve only scratched the surface!