Pinterest is not just for crafts, recipes, and wedding planning anymore. According to a recent Shareaholic study, Pinterest drives more traffic that Google Plus, LinkedIn, and YouTube combined. In January 2012, it ranked just behind content-sharing giants Google and Twitter. Mashable says Pinterest is social media’s rising star. Time magazine listed Pinterest as one of the 50 best websites of 2011. So what?
We like Pinterest because it is a great tool to share and cross-promote content. In fact, we recently set up a Pinterest account for OU to do exactly that. If you have an interest in Pinterest (sorry, I couldn’t help myself), here are two resources about Pinterest’s potential:
- Pinterest For Brands: 5 Hot Tips (Mashable)
- 56 Ways to Market Your Business on Pinterest (Copyblogger)
So, when you generate content on your website or blog, think about how it can be re-purposed or shared across multiple networks. An image can be worth a thousand words.