7 Ways to Immediately Improve Your Twitter Content

Never has 140 seemed like so little as when you’re trying to squeeze down a tweet, amiright? And then you figure in 23 of those precious characters are used for a link and 24 of them for an image and you’re left with 93. Ninety-three characters to craft the perfect message, build your brand, give […]

Continue reading


7 Ways to Immediately Improve Your Facebook Page

Today I’m specifically talking about small tweaks that will immediately improve your business and/or organization Facebook Page. These are the things I’ve learned over the years and that I’ve continued to do to not only build OU’s brand but keep a consistent voice and clean design throughout our page. 1. Customize! This is something that is […]

Continue reading


Social Media: Bedlam

(Please note: this is a post about The University of Oklahoma’s social media accounts that I manage as compared to Oklahoma State University’s Facebook. Both OU and OSU athletics’ social media accounts are very objective and post both wins and losses.) The secret is out: I’m an Oklahoma State grad who manages the University of […]

Continue reading


What It’s Really Like to be a Social Media Marketer as Told by Scream Queens’ Gifs

Scream Queens. My new favorite wonderfully-quirky, hilariously-dramatic dark comedy television show. I love this show. I also love my job. So naturally this led me down the path things like this always lead me: combining two (or more) of my loves into one mega-Candacesque conglomerate. This time, a peek into what my life as a […]

Continue reading


What Gamedays Look Like for #TeamWebComm

For most of the 85,000+ Sooner faithful, OU Gamedays are a sacred Saturday tradition held in the highest esteem. For me, OU Gamedays are another day of work. Granted, not like your typical day job at a desk – but still, this is my job so it’s a much different experience for me than the […]

Continue reading


Content Marketing Meeting – November

This gorgeous, fall morning, communicators from across campus ventured to the OU Office of Web Communications, Marketing and New Media for donuts and our monthly CM^2: Content Marketing with Candace and Morgan – a meeting where we discuss content initiatives we’re focusing on for the month. If you weren’t able to come and want to see […]

Continue reading