This week, we brought in Sarah Hoffman, Senior Manager of the Social Media team at BigWing to share best practices for building custom audiences to use in Facebook advertising. Here are the four types of Facebook custom audiences and some do’s and dont’s to help you make the most of your ad dollars. Email […]
If you haven’t considered adding podcasts to your content strategy, now is the time. With an explosion of listeners, proven success with other major brands, and low-key production, they’re a stand-out platform to do what solid content marketing is supposed to do–create compelling material to attract and engage your audience. We luanched our new podcast, […]
Hi fellow market-eers, On Wednesday, March 29, we welcomed Rob Stone to campus. Rob is the President/CEO of Marketing 2 Point 0 in Edmond, OK, and is an expert in field of all things SEO (search engine optimization). After hearing Rob speak at a PRSA meeting in January that I attended with my good buddy […]
In a world where visual content reigns supreme, Instagram is a stand-out platform for content marketing. It has garnered over 500 million monthly users and captivated the highly coveted Millennial audience. With humble origins as a photo-sharing app, Instagram has evolved far beyond filtered images of coffee mugs and sunsets. With new ways to use […]
Why I Shoot With Fuji’s X100T. I love working at WebComm. There’s the creative environment, lively campus atmosphere, restaurants for days and, of course, I get to shoot with some of the best gear around! It’s been a humbling experience to suddenly go from my Nikon D7100 (what I shot with in Japan) to the […]
Another OU Texas matchup has come and gone and the marketing for year’s Red River Showdown will go down in history as some of #TeamWebComm’s best work. Let’s take a look at what our office created and promoted and how it measured up on social media. Reusing Content Hello, OU/Texas hype video from 2015! Thanks […]
Remember at the beginning of summer when the left side of my brain, Morgan, left #TeamWebComm to work at the Sam Noble Museum?! Remember how her last day was on my birthday and how much I said I’d miss her?! I did and still do miss her but my worries didn’t last long once we […]
Hello youths and not youths! This blog post brought to you by some perfectly aligned stars: Star 1: It is my week to write a blog post. Star 2: People are using Facebook as Pinterest at a truly alarming rate – see figure 2. Star 3: Today is my 11 year anniversary with Facebook. Yes, […]
Walking into the WebComm for my first day as the new Content Specialist kind of felt like getting married again. Starting a new job isn’t exactly on par with making an eternal covenant, but the interview process, substantial amount of commitment, and honeymoon phase all felt eerily similar. I got a crush on the office […]
We’ve all been there. You hear or read a line of a song you know or a new song and then there it stays, rolling round your subconscious for hours, days, weeks. It’s a nuisance so legendary the likes of NPR have tackled the topic. But what if marketers are starting to tap into this […]
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